Last updated: 16^th August 2026

Privacy policy for www.whatyouwear.co.uk

 

At What You Wear, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, place an order, contact us, request a quote, upload a logo, subscribe to marketing, or use our services.

 

1. About us

This website is operated by What You Wear. For the purposes of data protection law, What You Wear is the controller of your personal data where we decide how and why your information is used.

Business name: What You Wear

Website: www.whatyouwear.co.uk

Email: info@whatyouwear.co.uk

2. Personal information we collect

We may collect personal information when you visit our website, place an order, request a quote, upload artwork, contact us, create an account, subscribe to emails, or interact with our store.

·         Name

·         Business name

·         Email address

·         Phone number

·         Billing address

·         Delivery address

·         Order details

·         Payment confirmation details

·         Product choices

·         Sizes and garment preferences

·         Logo files or artwork uploaded

·         Messages and enquiries

·         Account login details

·         Marketing preferences

·         Website usage data

·         IP address

·         Device and browser information

·         Cookie information

We do not intentionally collect unnecessary personal data.

3. How we collect your information

We collect information when you:

·         Visit our website

·         Place an order

·         Create a customer account

·         Contact us through a form or email

·         Request a logo clothing quote

·         Upload a logo or artwork file

·         Subscribe to marketing emails

·         Respond to promotions

·         Use live chat or customer support tools, if available

·         Interact with cookies or tracking technologies

Some information is provided directly by you. Other information may be collected automatically through our website, cookies, analytics tools or Shopify-related services.

4. Why we use your personal information

We use your personal information to run our business, process orders, provide customer service and improve our website.

·         Process and fulfil orders

·         Take and confirm payments

·         Deliver products

·         Provide order updates

·         Respond to enquiries

·         Create quotes

·         Process logo uploads and artwork files

·         Create visual proofs for branded orders

·         Arrange printing or embroidery

·         Manage returns, refunds and exchanges

·         Prevent fraud and misuse

·         Improve our website and services

·         Send marketing emails where permitted

·         Comply with legal and tax obligations

·         Keep business records

5. Lawful bases for using your data

Under UK data protection law, we must have a lawful basis for using your personal data. We may rely on the following lawful bases:

Contract

We use your personal information to process your order, provide products, arrange delivery, manage returns and provide customer service.

Legal obligation

We may need to keep certain information for tax, accounting, legal or regulatory purposes.

Legitimate interests

We may use data where it is necessary for our business interests, provided your rights do not override those interests. This may include fraud prevention, customer service, website improvement, business administration and basic marketing to existing customers where permitted.

Consent

We may rely on your consent for certain marketing activities, cookies or optional communications. Where we rely on consent, you can withdraw it at any time.

6. Orders and payments

When you place an order, we collect the information needed to process and deliver your purchase.

Payment processing may be handled by Shopify Payments, PayPal, Klarna, card processors or other payment providers available at checkout.

We do not usually store full payment card details ourselves. Payment providers process payment information securely under their own terms and privacy policies.

7. Logo uploads and artwork files

If you upload or send us a logo, design or artwork file, we may use it to:

·         Prepare your quote

·         Create a visual proof

·         Check suitability for embroidery or printing

·         Produce branded workwear

·         Send artwork to production partners or suppliers

·         Keep a record of your branded order

·         Support future repeat orders

Logo files and artwork may include business names, brand marks, employee names or other information you provide. You should only upload artwork that you have the right to use.

8. Visual proofs and branded orders

For personalised, printed or embroidered items, we may create visual proofs using your artwork and order details.

We may share relevant order information, product details and artwork files with production partners, printers, embroiderers or fulfilment partners where necessary to complete your order.

9. Delivery information

We share delivery details with couriers, postal services, fulfilment partners and suppliers where needed to deliver your order.

This may include your name, delivery address, phone number, email address and order reference.

10. Marketing communications

If you sign up to receive marketing, we may send you emails about:

·         New products

·         Workwear offers

·         Logo clothing services

·         Bundles

·         Seasonal promotions

·         Business updates

·         Helpful guides

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us. We will not sell your personal information to third parties for marketing.

11. Cookies and tracking

Our website may use cookies and similar technologies to help the site work properly, remember your preferences, improve performance, analyse website traffic and support marketing.

Cookies may be used for:

·         Shopping basket functionality

·         Customer login

·         Checkout operation

·         Website analytics

·         Advertising and remarketing

·         Security and fraud prevention

·         User preferences

You can control cookies through your browser settings. Some cookies are necessary for the website to work properly. You should also create a separate Cookie Policy or cookie banner if your Shopify theme or apps use analytics, advertising or tracking cookies.

12. Analytics

We may use analytics tools to understand how visitors use our website. Analytics data may include:

·         Pages visited

·         Time spent on site

·         Device type

·         Browser type

·         Approximate location

·         Referral source

·         Shopping behaviour

·         Conversion information

This helps us improve the website, products and customer experience.

13. Who we share your information with

We may share your information with trusted third parties where necessary to operate our business.

·         Shopify and ecommerce platform providers

·         Payment processors

·         Couriers and delivery companies

·         Product suppliers

·         Dropshipping or fulfilment partners

·         Printing and embroidery partners

·         Email marketing providers

·         Website analytics providers

·         Customer service tools

·         Professional advisers

·         Accountants

·         Legal advisers

·         IT and security providers

·         Fraud prevention services

·         Government, tax or regulatory authorities where required

We only share information where necessary and expect service providers to handle personal data securely.

14. International transfers

Some of our service providers may store or process personal data outside the UK. This may include Shopify, payment providers, email marketing platforms, analytics tools or app providers.

Where personal data is transferred internationally, we expect appropriate safeguards to be used in line with applicable data protection laws.

15. How long we keep your information

We keep personal data only for as long as necessary. How long we keep information depends on why we collected it.

·         Order records may be kept for accounting, tax and legal purposes.

·         Customer service messages may be kept while needed to resolve enquiries.

·         Logo files may be kept to support branded order production and repeat orders.

·         Marketing data is kept until you unsubscribe or ask us to delete it where applicable.

·         Website analytics may be kept for reporting and improvement purposes.

Where we no longer need your information, we will delete it or anonymise it where practical.

16. How we protect your information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

Security measures may include:

·         Secure checkout

·         Password-protected systems

·         Limited access to customer information

·         Use of trusted ecommerce and payment providers

·         Secure file handling where practical

·         Monitoring for fraud or misuse

No website, email system or online service can be guaranteed to be completely secure, but we aim to use suitable safeguards.

17. Your rights

Under UK data protection law, you have rights over your personal data. These may include the right to:

·         Access the personal data we hold about you

·         Correct inaccurate personal data

·         Request deletion of your personal data

·         Restrict how we use your personal data

·         Object to certain uses of your personal data

·         Request transfer of your personal data

·         Withdraw consent where we rely on consent

·         Complain to the Information Commissioner’s Office

To exercise your rights, contact us at: info@whatyouwear.co.uk. We may need to verify your identity before responding.

18. Marketing opt-out rights

You can opt out of marketing at any time by clicking the unsubscribe link in our emails, contacting us directly, or updating your marketing preferences if available.

Even if you opt out of marketing, we may still send service messages about orders, payments, delivery, refunds or account activity.

19. Children’s privacy

Our website is not intended for children. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.

20. Third-party websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content or security of third-party websites. You should read their privacy policies before providing personal information.

21. Shopify and app providers

Our store may be hosted by Shopify and may use Shopify apps or integrations to provide ecommerce functionality.

These services may process personal data on our behalf or as independent controllers depending on the service. Examples may include checkout, payment processing, customer accounts, email marketing, reviews, analytics, product feeds, delivery apps or fulfilment apps.

22. Complaints

If you have concerns about how we use your personal data, please contact us first so we can try to resolve the issue.

Email: info@whatyouwear.co.uk

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.

23. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be posted on our website with the updated date shown at the top.

24. Contact us

For questions about this Privacy Policy or how we use your personal data, contact us:

What You Wear

Website: www.whatyouwear.co.uk

Email: info@whatyouwear.co.uk